Free Expired Listing Real Estate Letter Template
Geographic real estate farming is a great way to build a business brand and create name awareness, so when people think about selling, they think of you. Also, targeting specific groups of people based on life events and other circumstances is a smart move.
Expired Listing Letter Template
Dear [first name],
As an agent in [insert neighborhood/city], I study the market and watch which homes sell and which homes don’t. I’ve noticed you put your home on the market, and it didn’t sell.
I realize there are many reasons homes don’t sell, and one may have been that you decided not to move. If that is the case, this letter may not be of interest to you. But, if you still want to move, here is some information that may be useful.
[Insert number of homes sold in the neighborhood/city and average price range]
Buyers are shopping for the best-priced home in their price range. Once they find that home, they are usually willing to pay close to the asking price, even if they start lower. The overpriced homes can’t compete with a similar home priced well, so an offer never comes in.
The stress of putting your home on the market is real. However, we can cut the stress by understanding your goals and taking an honest look at your situation. If you are still considering moving, I would like to offer you a no-obligation move analysis. A move analysis examines your goals, and then I give you an honest opinion about whether your goals are workable.
I hope this letter finds you well, and please feel free to contact me anytime.
[Your Name & Contact Information]
Follow up with homeowners using a handwritten note and a sample comparative market analysis (CMA) to demonstrate your experience.
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