Free Real Estate Newsletter Template - Winter

Corefact will help you become the best agent in town with our free content for your email, social media, and direct mail marketing needs. Below is free content for your winter real estate newsletter! All you need to do is copy and paste, then send it to your neighborhood farm. We aim to help you remain at the forefront of your client’s mind for all real estate needs.

Sharing Instructions

To share the below articles with your Sphere of Influence (SOI), you can use your mouse to copy and paste the text into an email, word document, or a newsletter template you use in a newsletter service such as Mailchimp.

Article 1

What’s happening in the housing market?

It’s probably not going to be a shock that the real estate market is softening. After a period of low-interest record rates, we’ve seen a significant increase in the average mortgage after multiple subsequent rate point hikes from the Fed as it tackles inflation. This has hampered both buyers and sellers.

This creates a lock-in effect. Homeowners like you probably hold a low-interest rate mortgage and are reluctant to sell in an environment with rising rates. Buyers also don’t want a high-interest rate, but there are still buyers in the market. Mortgage companies offer alternatives to a 30-year fixed loan along with many ways the buyer and seller can work to buy down the loan to make the payments more palatable.

Right now, there are fewer listings on the market, and active buyers are still looking for the perfect home at the right price. Some homes are still selling within weeks, about 30% nationally. What’s the secret? Being completely ready for occupancy and pricing properties based on condition and comparable sales.

A good real estate agent can work with you to do the right things that will make your home attractive to potential buyers. If you’re not interested in selling right now, you can sit tight because you’ve built equity in your home, and even in this unsteady market, that equity will likely not erode.

I’m always here to answer questions about the property value of your home and specific neighborhood comparables. Please use your favorite form of communication to reach out!

Article 2

Fun Winter Activities

Here are a few ways for you to enjoy this time of year. Which ideas are your favorites? Tuck these away for you to use.

1. Prepare your favorite meal and eat it by candlelight.
2. Bake a yummy treat and share it with friends and family.
3. Curl up with your favorite book and blanket for an afternoon read.
4. See whose birthdays are coming up and send them a handwritten note.
5. Visit a local museum, take pictures of your favorite parts, and share them online!
6. Sometimes purging old belongings, we no longer need can provide a fresh new start.
7. Pick out a brand new journal and write down all of the dreams you wish to accomplish.
8. Bring nature inside by growing a new plant from seeds or finding the perfect one from a local nursery.

Share this list with your friends and family to see what other great ideas they may have for having fun this time of year.

Article 3

Rising home prices are good news for sellers!

With home price appreciation in the double digits the last two years, it is safe to assume you have equity in your home. Time to cash out?

No matter the industry, prices naturally rise when there’s more demand than supply. That’s exactly what’s happening in today’s real estate market. Buyers compete to purchase a home, leading to bidding wars that drive prices up. For sellers, the rising prices mean that opportunity is knocking.

The national average home price appreciation rate is between 3-5% in a typical year. Today, home prices are appreciating well beyond the norm thanks to high demand. For sellers, this means that your house may be worth more than you realize with the current rise in prices.

You can use your built-up equity to power a move into your dream home or put it toward life-changing goals. But don’t wait. While price appreciation is strong now, those same experts say it’ll start to appreciate at a more normalized pace next year.

If you list your house sooner rather than later, you’ll be in a better position to capitalize on the higher-than-average home price appreciation we’re seeing today.

Article 4

Winter Yard Maintenance Tips

Winter is experienced differently across our great nation. Here are some fun and easy tips you can use throughout the winter season for your yard, porch, or balconies.

Winter Hardy Potted Plants

Potted plants provide an easy option for adding elegant plants near your doorway, on your porch, or along walkways in your yard. There are beautiful varieties of evergreen shrubs, blueberry bushes, or the Christmas Rose, or hellebore for a vibrant pop of color!

Keep New Tree Trunks Covered

Cover new tree trunks with paper in the fall before the first freeze. Keep this paper on until spring to protect your trees from UV damage during the winter months when your trees do not have protective leaves.

Pruning During Winter

Winter is the perfect time to prune many plants. Although, the late dormant season is best across many regions, be sure to check with a local specialist for any specific plants. Pruning in late winter, before spring buds begin, leaves fresh wounds exposed for only a short amount of time before new growth begins.

Control Erosion & Water Loss With Mulching

Apply mulch around trees, plants, and shrubs to provide extra winter protection. Introducing a 2-inch layer of mulch will reduce water loss and help maintain uniform soil temperature around the roots. However, try not to add too much mulch around trees as you don’t want to smother their root structures.

Pro-tip:

We also have several Professional Newsletters Ready to Ship you can personalize for yourself or your team. Reaching your farm has never been easier. Your clients will enjoy timely market information and fresh springtime maintenance ideas!

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