Corefact offers USPS Informed Delivery Campaign Service
What is USPS Informed Delivery®?
We have exciting news! Corefact now offers premium USPS Informed Delivery campaigns through your direct mail campaigns. This innovative service allows you to combine physical mail with digital previews, ensuring your message reaches recipients in their mailbox and email inbox.
Imagine the impact as your beautifully designed mailers arrive at their homes while they also get a digital preview in their USPS Informed Delivery email. This dual approach increases visibility and engagement, ensuring your message stands out.
Here’s how it works:
Physical Mail: Your direct mail piece arrives at the recipient’s mailbox.
Digital Preview: A digital preview of your mail piece is sent to the recipient’s email inbox, enhancing visibility and anticipation.
Ready to elevate your marketing game? Learn more about how our USPS Informed Delivery premium campaigns can enhance your direct mail strategy.
Where is Informed Delivery currently offered?
Informed Delivery is now available to eligible residential homeowners, business addresses, or PO Box™ in most zip code locations across the country. And, it is free for anyone to sign up for the daily emails by visiting informeddelivery.USPS.com.
What is Premium Informed Delivery by Corefact?
You can add Premium Informed Delivery to your order every time you purchase first-class or marketing direct mail from Corefact.
- Feature your mailer in color at the top of the recipient’s Informed Delivery email.
- Have a premium ride-along image ad under your mailer, leading to a personalized home estimate landing page where people can share their email and phone number with you in exchange for information.
- You receive a detailed email report of how many recipients received and opened their USPS Informed email.
PLEASE NOTE: The variable data on postcards (homeowner's name, address, their home on a map, and the QR code) for the preview image of the mailer. If you are sending a Market Update or a postcard with variable fields, the physical mailed pieces will display the unique data for each piece.
Your mailers have a digital impression and a physical impression to increase the rate of retention and branding efforts.
What’s a ride-along image ad?
The ride-along image ad is located under your mailer image and is clickable. When people click on the ride-along image, they are sent to a premium personalized home estimate landing page where people can share their email and phone number with you in exchange for a free home estimate. Upon submission of the form, you will receive an email with their information so you can follow up easily.
Premium Ride Along Image Example:
What does the Premium Informed Delivery landing page look like?
We have created two premium landing pages for people to arrive on when clicking the ride-along ad under your mailer. They will either see your contact information and be able to request additional information or they will see a personalized home estimate landing page.
Premium Contact Form Landing Page
Premium Home Estimate Landing Page
We have also created an email you will receive when people submit the above form.
What does the Premium Informed Delivery email report look like?
You receive a detailed email report of how many recipients received and opened their USPS Informed email.
How much does Premium Informed Delivery cost?
Corefact is providing this upgrade for $0.02 per piece for your direct mail orders.
What is Basic Informed Delivery by Corefact?
Every time you purchase first-class or marketing direct mail from Corefact, you will automatically receive complimentary Basic Informed Delivery.
- Feature your mailer in black and white at the top of the recipient’s Informed Delivery email.
- Have a basic ride-along image ad under your mailer. When clicked, recipients are taken to a generic landing page where they can review your contact information.
- Basic Informed Delivery does not include a detailed email report.
What’s a ride-along image?
The ride-along image is located under your mailer image and is clickable. When people click on the ride-along image, they are sent to a basic landing page sharing your contact information.
Basic Ride-Along Image Example:
What does the basic landing page look like?
Orders mailed with Informed Delivery will appear higher in the digest than those without.
Why does this matter? When consumers look at their Informed Delivery email (and 65% of subscribers do every day), they begin to sort and prioritize their mail psychologically. If your offer or appeal is compelling, they will see it first and begin processing it in their minds.
How can I get more people in my farm or SOI on Informed Delivery so they can see my mailers?
Encourage everyone to visit informeddelivery.USPS.com and sign up for the free email service.
Send This Free Email Template
Dear [Name],
Have you heard of the USPS Informed Delivery? It’s a great way to get a digital preview of what’s coming to your mailbox a day before it arrives. It’s free, and I’ve found it to be super convenient.
Informed Delivery is a free and optional notification service that allows you to digitally preview your letter-sized mailpieces and manage your packages scheduled to arrive soon. Informed Delivery makes mail more convenient by allowing you to view what is coming to your mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device.
Informed Delivery benefits your entire household, ensuring that everyone has visibility into mail and package delivery each day. Informed Delivery allows you to take action before important items reach their mailbox.
If you haven’t already signed up for this service, you can do it here informeddelivery.usps.com.
Share these 3 social media posts:
Public Service Announcement
Right Click this image to save this social media post!
Post Caption: Homeowners! Did you know you can get a digital preview of what’s coming to your mailbox the day before it arrives? USPS Informed Delivery allows you to view what is coming to your mailbox whenever, wherever on a computer, tablet, or mobile device. It’s free, and I’ve found it to be super convenient. Take a look! Informeddelivery.usps.com.
Homeowners Tip
Right Click this image to save this social media post!
Post Caption: I like to share many tips, including suggesting that homeowners sign up for the free USPS Informed Delivery program. It’s a convenient way to see a digital preview of your mail the day before you get it. Just sign up at informeddelivery.usps.com and check it out.
Manage Your Mail
Right Click this image to save this social media post!
Post Caption: Anticipating something coming in the mail? Need to change up a package delivery? The USPS Informed Delivery will show you all of your incoming mail via a digital scan with daily emails so you can know what’s coming. I suggest it to all my home buyers and sellers. It’s a great free service that has a lot of tools. Check it out at informeddelivery.usps.com.
Need help?
Our Customer service team is ready to come to the rescue:
Call us: +(866) 777-3986
Monday through Friday 8:00 AM - 5 PM PST
Email: CS@Corefact.com
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