cs@corefact.com
(866) 777-3986
  • Home
  • Store
  • Products
  • Social Share
  • Services
    • Automated Farming
    • Enterprise
    • Purchase Points
  • Academy
    • Home
    • FAQ
    • Brand Yourself
    • Get Listings
    • Promote Listings
    • Free Content
    • Webinars
    • Can't find a topic?
  • Industries
    • Real Estate
    • Mortgage
  • About Us
    • What Makes Us Different
    • Testimonials
    • Leadership Team
    • Partners
    • Press Releases
    • Webinars
    • Careers
  • Contact
  • Sign in
  1. Academy Home
  2. Are You Ready for A Direct Mail Campaign?

Are You Ready for A Direct Mail Campaign?


Are You Ready for A Direct Mail Campaign?

There’s a simple truth about direct mail marketing: it works. When you send your message through the mail, people are more likely to read, remember, and act on it. Incredible, right? Shouldn’t everyone immediately begin sending their postcards, then?

Perhaps, but before your mailings hit the first mailbox, your online presence needs to be evaluated. Prospects are going to want to research you before making their first contact, so be prepared for a close inspection.

What should you be watching for?

Aside from a professional look and some essential features like the ability to browse recent listings, make sure it’s easy for prospective clients to reach you. This means not only creating a contact form but also creating a system for quick responses. You’re likely not going to be sitting at your computer to immediately respond, so consider setting up an automated response with an estimated call time.

Ensure there is consistency across each platform a prospect is likely to visit. This doesn’t mean your mailing has to have the exact same color scheme as your site, but rather that your message is uniform. Determine the reasons that someone should work with you rather than a competitor, and make those reasons the driving force behind your mailings, website, email marketing, phone calls, and social media presence.

A uniform message opens the door to integrated marketing. Your direct mailing can send prospects to your site, your social media platforms, or even your phone, each option providing them with slightly different information and interaction. Perhaps you’re offering a home evaluation via phone, a contest on social media, or the newest listings on your website. Tailor your mailings to send prospects to your most active and attractive platform.

Regardless of where the lead goes, the information they receive should flow naturally from the mailing. Consider the postcard your introduction to these leads, and your website the continuing conversation. Take a step back and see if someone with no information other than what was on your postcard would be able to naturally navigate your site.

Finally, ensure a tracking system is already in place.

Knowing why leads are reaching out can help you create the best mailing system for your agency. Maybe you only had a few extra leads when your call to action was “Visit My Site,” but when you told leads they could get a free home valuation, your phone ran off the hook. Knowing what works helps you do less work more efficiently.

Once you’re ready for the influx of new leads, send out mailings early and often. Try different types and watch what is most successful for you. Still not convinced? Check out G2 Crowd's informative article on everything you need to know about snail mail.

At Corefact, we organize our mailings by type, so you can try a few in every category until you find your ideal formula for lead generation. Check out the newest inventory in stock here!

Corefact Elite can automate your direct mail campaigns! Interested in learning how? Schedule a call to learn more.

Need help?

Our Customer service team is ready to come to the rescue:
Call us: +(866) 777-3986
Monday through Friday 8:00 AM - 5 PM PST
Email: CS@Corefact.com

Was this helpful? 1 0 Share:

Want more how to's sent to your inbox?


We promise to never spam you.

Related topics

Direct Mail in a Digital World
 Article
9 min. read

Direct Mail in a Digital World

Direct mail can stand out and direct leads to your website and eventually your business. Integrating your online and direct mailing strategies will be more effective than working through either strategy independently.

Read More
Rating:   0    0
Integrating Online Marketing with Direct Mailing
 Article
7 min. read

Integrating Online Marketing with Direct Mailing

90% of home seekers will use the internet to search for homes at some point in the buying process, but consumers consistently say they prefer to learn about businesses and opportunities through direct mail.

Read More
Rating:   0    0

Latest Articles

  • Elite ROI FAQs
  • Mailing Home Estimate QR Code Mailers in Non-Disclosure States
  • Is First Class Mail Faster Than Marketing Mail with the USPS?
  • Social Share FAQ
  • When Will My Order Be Delivered?

Latest Product

SEASONAL POSTCARDS

Remember to rotate in seasonal messages into your marketing strategy.

Newsletter

Sign up for here for Marketing Guides and monthly promocodes

Thank you for subscribing

Categories

  • FAQ
    • Account Management
    • Mailing Lists
    • Order Management
    • Shipping & Delivery
    • Webinars
  • Brand Yourself
    • Branding Essentials
    • Build Partnerships
    • Design Services
  • Get Listings
    • Elite Campaigns
    • Farming
    • Home Estimate
    • Lead Management
    • Market to Sellers
  • Promote Listings
    • ListAssist
    • Listing Tools
    • Market to Buyers
    • Open House
    • Photography
    • Social Share
  • Free Content
    • Blog Posts
    • Consumer Tips
    • Emails
    • Newsletters
    • For Your Business

Contact

  • 1700 Marina Blvd, San Leandro, CA 94577 USA
    4820 Allmond Ave, Louisville, KY 40214
  • cs@corefact.com
  • (866) 777-3986
  • www.corefact.com
  • Terms of Service | Privacy Policy | Contact Form

Newsletter

Sign up for monthly promo codes, product updates, and marketing tips.

Sign up now

© 2005-2023 Corefact Corporation. All Rights Reserved.